BRAND BOOTCAMP

Let’s face it: Starting a business can feel overwhelming. Maybe you have the product or an idea for it but no idea how to market it, where to sell it, or how to monetize it.

Substantial challenges, complexity, and significant demands often characterize a new business venture. It is common for entrepreneurs to have a promising product or concept yet lack the expertise in marketing, sales channels, and monetization strategies necessary for successful commercialization.

I can help you shift your mindset, ground your ideas, and navigate the murky waters of developing your brand, determining your buyer/visitor journey, and creating a cohesive experience.

I provide guidance to refine perspectives, solidify conceptual foundations, and navigate the intricacies of brand development, marketing strategies, customer journey design, and creation of a unified brand experience.

MAXIMIZE YOUR ORGANIZATIONAL VISION

The Brand Bootcamp marketing package for new businesses includes a comprehensive suite of components to establish a robust business framework through strategic planning and execution, culminating in targeted marketing and audience engagement. A typical consultation session involves addressing the following key areas:

Audience Analysis

  • Identification of primary and secondary target audiences

  • Assessment of audience needs and requirements

  • Strategic alignment of business offerings with audience needs

Brand Strategy Development

  • In-depth analysis and articulation of core products, services, or offerings, including the brand's identity, operational activities, and value proposition to the target audience

  • Formulation of the organization's mission, purpose, vision, and core values, emphasizing their significance in the foundational development of the business

  • Identifying and developing key market differentiators and unique brand attributes that distinguish the organization from competitors

Brand Identity 

  • Establishment of visual and verbal identity elements, including logo design, typography, color palettes, voice, tone, and the manifestation of the brand across physical and digital platforms

  • Development of website design and digital presence, including determining required digital assets

  • Creation of physical store signage where applicable

Digital Landscape Integration

  • Assessment of the brand's presence and engagement within the digital landscape and its implications

  • Inventory of existing digital products

  • Strategic planning for purposeful brand activation across relevant digital channels

  • Recommendation of a comprehensive social media and content strategy

Following the initial intensive program, I offer bespoke engagement and ongoing retainer services to foster sustained collaboration and accountability in fulfilling the organizational vision. Client case studies and engagements will provide examples across animation, brand identity, workshops, design, marketing materials (print, video, web), etc.

Key considerations include identifying competitive differentiators, unique experiences, delivery methods, complete digital integration, and opportunities for in-person meetings. The focus will encompass personality, passion, research-driven insights, thought leadership, influencer marketing, brand awareness, and visibility sectors.