HI, I’M PETER EMERY,
a global marketer focused on marketing consulting projects to help brands thrive. I wear many hats: brand experience architect, data analyst, events maestro, and brand activation specialist.
I’m an accomplished senior-level global marketing leader with 20 years of experience in brand-building activities with Series A, Fortune 100, and Fortune 500 companies.
I’m fascinated by how creative storytelling sets brands apart. By pinpointing “why you do it,” “how you do it,” and “why people should care,” I help brands realize their potential through a marketing strategy that increases brand awareness, builds greater perception, and attracts and converts leads.
I am a digitally savvy brand builder of omnichannel marketing programs. I possess strong foresight, ideation, and problem-solving skills, and have experience running in-house creative teams and onboarding, as well as managing growth marketing and agency creative teams.
I FOCUS ON FOUR STAGES OF MARKETING
ATTRACT
The top of the marketing funnel should capture the attention of potential consumers and make them aware of the brand, product, service, or problem that the offering solves.
EDUCATE
This stage provides valuable information that helps the attracted consumer understand how the product or service meets their needs. It builds trust and differentiates the offering from competitors.
CONVERT
The Convert stage encourages the educated and interested consumer to take a specific, measurable action that indicates strong purchase intent or moves them significantly closer to a sale.
CLOSE DEAL
Now it’s time to facilitate the final transaction smoothly and efficiently, turning the consumer's purchase intent into a completed sale. I continuously search for ways to increase the quality of the visitor journey to retain their loyalty and keep them coming back.
MY jOURNEY
From MTV to The Apprentice to Marketing Magic: My Journey to Creating Joyful Brand Experiences
Inspired to work in television production by MTV's The Real World, I worked in New York City for NBC, Bravo, and PBS, and eventually landed an early dream job working on The Real World - New York City (Season 10). Eventually, I became a producer on two seasons of The Apprentice. But being “on” 24/7 left me burnt out, so I took a temporary job at Citi on the global consumer brand and marketing team, where I discovered my true passion: marketing, brand management, research, media and advertising, and product launches.
This eventually led to roles with Charles Schwab and PayPal, where I helped develop successful marketing campaigns, rebrands, retail experience strategies, and product launches. Later, I worked with two prominent New York City event agencies as a Senior Account Director supporting experiential product launch events for Google, Verizon Media, YouTube, XPRIZE, BMW/MINI, and Montblanc.
Most recently, I led marketing for a global venture studio that was building cognitive technology startups for the Kingdom of Saudi Arabia. It was an exciting adventure that led to trips to the region, researching needs of entrepreneurs, producing, hosting, and facilitating 100+ entrepreneurial skill-building workshops, managing four venture competitions, developing playbooks for ten new startup ventures, and building a CRM from zero to 17,000 entrepreneurs and overseeing a growth marketing agency.
With my creative acumen, project management skills, and strategic focus, I realized I had a natural talent for partnering with companies to create JOY through connected brand experiences. This led me to my mission: "To bring joy into the world through connected experiences."
TESTIMONIALS
“In the most extreme of circumstances (limited team, minuscule budgets, changing leadership), Peter was able to execute Ziba's brand experience into new frontiers with professionalism and grace. Peter's contribution to Ziba's digital and experiential marketing platform strengthened Ziba's brand and network.”
Chelsea Vandiver, former Executive Creative Managing Director, Ziba
“Peter's enthusiasm and passion for brand marketing was contagious, and team members naturally wanted to follow his lead. In the time that I worked with Peter, I developed enduring respect for his creativity, work ethic, and problem-solving abilities.”
Whitney Klint, former Director of Brand, Charles Schwab
“I've worked with Peter for over five years and he has always been a great partner in the creative process. I appreciate how he frames a challenge and works to get all stakeholders on the same page, which can be very challenging in high-impact brand design work. We've worked together on multiple brand publishing and design projects. I always appreciate his advocacy, fair negotiation on pricing, and desire to create a winning scenario for all parties involved.”
Jason Lankow, Partner, Column Five
“Before marketers even spoke of product integration and placement, Peter made it happen. I love watching Peter tap into his relationships — and he has them everywhere — to gain access to decision makers and create experiences and situations out of thin air, in record time.”
Serena Hicks, former Associate Producer, Mark Burnett Productions
